I sacrificed a blue sharpie
Princeton University psychologist Susan Fiske took brain scans of heterosexual men while they looked at sexualised images of women wearing bikinis. She found that the part of their brains that became activated was pre-motor - areas that usually light up when people anticipate using tools. The men were reacting to the images as if the women were objects they were going to act on. Particularly shocking was the discovery that the participants who scored highest on tests of hostile sexism were those most likely to deactivate the part of the brain that considers other people’s intentions (the medial prefrontal cortex) while looking at the pictures. These men were responding to images of the women as if they were non-human.
Stop thinking about art works as objects, and start thinking about them as triggers for experiences. (Roy Ascott’s phrase.) That solves a lot of problems: we don’t have to argue whether photographs are art, or whether performances are art, or whether Carl Andre’s bricks or Andrew Serranos’s piss or Little Richard’s ‘Long Tall Sally’ are art, because we say, ‘Art is something that happens, a process, not a quality, and all sorts of things can make it happen.’ … [W]hat makes a work of art ‘good’ for you is not something that is already ‘inside’ it, but something that happens inside you — so the value of the work lies in the degree to which it can help you have the kind of experience that you call art.